I help brands build acquisition systems that connect paid media, creative testing, tracking, landing pages and reporting — turning campaigns into measurable growth.
Helped an ecommerce brand achieve consistent year-over-year growth through paid acquisition across Portugal and Spain.
Launched and scaled customer acquisition for a new digital financial education service from day one.
Driving measurable revenue growth across multiple brands through Meta Ads, Google Ads and LinkedIn Ads.
Performance marketing is not just about running ads. It's about building systems that connect strategy, psychology, creative and data.
Paid media is only one part of growth. The real value comes from connecting strategy, creative, tracking, landing pages and reporting into one acquisition system.
Meta Ads, Google Ads and LinkedIn Ads campaigns built around acquisition goals, testing priorities and business economics.
Channel planning, audience logic, offer positioning, budget allocation and funnel prioritization for brands that need clearer growth direction.
Landing page, message and conversion journey analysis to identify where users drop, hesitate or fail to convert.
GA4, GTM, conversion events, UTMs and reporting structures that make decision-making clearer and less dependent on platform noise.
Structured testing frameworks for hooks, angles, formats and offers — so creative decisions are based on learning, not guessing.
A practical diagnosis of campaigns, tracking, funnels and creative assets, with clear priorities and next actions.
Paid media should not operate in isolation. Performance scales when acquisition, landing pages, tracking and creative work together.
I believe in testing systems, fast learning loops and clear hypotheses instead of random campaign changes.
Every business has different buying behavior, emotional triggers and acquisition economics. Strategy should adapt accordingly.
Before increasing investment, tracking, attribution and reporting need to be solid enough to support confident decisions.
A few examples of how I approach different business models — from DTC e-commerce and digital education to lead generation and service-based acquisition.
Scale acquisition in a competitive DTC market with highly seasonal demand and emotionally driven purchases.
Full-funnel campaigns combining creative testing, seasonal structures, retargeting flows and product-focused acquisition across Meta & Google Ads.
Launch customer acquisition in a new market while building trust and encouraging experimentation with personalized products.
Acquisition funnels tailored to different product motivations, with emotional positioning, product experimentation and creative localization for the Spanish market.
Launch and scale customer acquisition for a new digital education platform focused on financial literacy and online courses.
Full-funnel acquisition across Meta & Google Ads, combining landing page optimization, remarketing flows, audience segmentation and conversion-focused messaging.
Launch a new digital education platform for teachers and generate large-scale engagement while converting webinar participants into paying subscribers.
Webinar funnels, Meta & Google Ads, audience segmentation, conversion-focused messaging and event-driven campaigns for the platform launch.
Improve lead quality and build a clearer acquisition structure for real estate, segmented by customer pain points.
Performance acquisition centered on emotional intent and real estate pain segmentation, with Meta Ads, CRO recommendations, tracking fixes and funnel restructuring.
Understand the current acquisition setup, campaigns, tracking, funnel, offer and conversion blockers.
Define channels, audiences, creative angles, budget logic and the highest-impact opportunities.
Launch or restructure campaigns, tracking, landing page recommendations and reporting foundations.
Run structured experiments across creative, messaging, funnels and acquisition routes.
Use learnings to improve efficiency, increase investment where justified and build repeatable growth.
Paid Media Specialist with over a decade of experience in digital marketing, including 6+ years dedicated to performance-driven acquisition.
My work sits at the intersection of media buying, growth strategy, creative testing, and business performance. I focus on building scalable acquisition systems that connect campaign decisions with real commercial outcomes — from revenue growth and customer acquisition to funnel efficiency and long-term profitability.
Experience spans DTC e-commerce, digital education, fintech, and multi-brand environments, managing five-figure monthly budgets across Meta Ads, Google Ads, and LinkedIn Ads in Portugal and Spain.
Beyond launching campaigns, I work through structured experimentation: testing creative angles, improving conversion paths, reading performance beyond platform metrics, and identifying where growth is actually being won or lost. The goal is always the same — turn data, creativity, and execution into measurable business impact.
Always open to meaningful projects, remote roles and collaborations where performance marketing can create real business impact. Send me a message and tell me what you are trying to improve.