Paid Media
That Scales
Revenue.

Responsible for paid acquisition and revenue growth for a leading Portuguese fintech education platform awarded Finance for the Future at the Euronext Lisbon Awards. Driving scalable growth within a Shopify-based digital education e-commerce model.

• Managed five-figure monthly paid media budgets across Meta Ads and Google Ads, optimizing for ROAS, CPA, and revenue growth
• Scaled paid acquisition to over 15,000 customers within the first 6 months of activity
• Executed always-on and launch-based acquisition strategies for online courses and bundled financial education programs
• Designed and optimized full-funnel architectures including cold prospecting, webinar registration flows, remarketing sequences, and direct-response checkout campaigns
• Led paid acquisition for webinars and online masterclasses, aligning traffic strategy with email marketing automation and structured launch sequences
• Built remarketing ecosystems (cart abandonment, engaged users, previous buyers) to increase conversion rate and customer lifetime value
• Contributed to CRO and UX improvements across landing pages and checkout flows to enhance overall conversion efficiency

Flipped Education is an EdTech agency specializing in LMS implementation, e-learning strategy, and the development of digital academies for companies that transform their expertise into scalable online education products.

• Designed and executed performance-driven acquisition strategies across Meta Ads and Google Ads, targeting both B2B and B2C audiences
• Generated qualified leads for custom LMS implementation and digital academy development projects
• Structured multi-stage acquisition funnels aligned with consultative sales cycles and longer decision-making processes
• Optimized campaigns for CPL, lead quality, and downstream conversion efficiency
• Collaborated cross-functionally with product, design, and technical teams to align acquisition strategy with UX and commercial objectives

Responsible for delivering professional Digital Marketing training programs, with over 700 hours of instruction delivered and more than 200 trainees trained.

• Paid Media strategy and traffic acquisition across Meta Ads, Google Ads, and LinkedIn Ads
• Campaign planning, budget allocation, and structured optimization frameworks
• Conversion strategy, KPI analysis (ROAS, CPA, CTR), and performance reporting
• Full-funnel campaign architecture, including remarketing, retention, and sales funnel strategy
• Automation fundamentals and workflow optimization in performance environments

Educa-te is an EdTech-focused organization dedicated to the creation of digital academies, LMS platforms, and scalable online education ecosystems.

• Responsible for paid acquisition strategy across multiple digital education projects, including Flipped Education, Academia Professores do Futuro, and Injoy – Breathwork Facilitator Training
• Developed acquisition strategies for digital products and training programs with ticket values ranging from €50 to €6,000
• Structured multi-stage funnels aligned with different business models (LMS implementation, digital academies, online courses, and live events)
• Built performance-driven campaigns for both B2B (LMS clients) and B2C (course and event buyers)

Led DTC expansion and paid acquisition strategy for the Spanish market, driving scalable growth within a competitive personalized photography e-commerce environment.

• Managed five-figure monthly paid media budgets across Meta Ads and Google Ads, optimizing for ROAS, CPA, and revenue growth
• Designed and executed structured acquisition funnels focused on new customer acquisition and product experimentation for non-customers
• Built full-funnel campaign architectures including prospecting, dynamic product campaigns, retargeting, and conversion-focused checkout flows
• Implemented retention and repeat purchase incentive strategies to drive second-order conversions and increase customer lifetime value
• Adapted messaging, targeting, and creative strategy to Spanish consumer behavior and local market dynamics

Led market strategy and DTC e-commerce growth for Dreambooks in Portugal, overseeing digital acquisition, retail partnerships, and multi-channel brand expansion within a competitive personalized photo products industry.

• Managed five-figure monthly paid media budgets across Meta Ads and Google Ads, optimizing for ROAS, CPA, and sustainable revenue growth
• Contributed to average annual sales growth of approximately 20% through performance-driven acquisition and market expansion strategies
• Designed and implemented multi-objective DTC acquisition funnels focused on new customer acquisition, product experimentation, and structured first-purchase activation strategies
• Led integrated digital acquisition strategies aligned with retail, banking, and consumer brand partnerships — Fnac, Fujifilm, Santander, WiZink, Bolton Adhesives, Wonderbox Group, and Coca-Cola Europacific Partners
• Oversaw local market positioning and commercial strategy, adapting messaging and acquisition tactics to Portuguese consumer behavior

Led digital marketing and performance initiatives within Grupo Valpi, a multi-brand organization operating across diverse business sectors including Rent-a-Car (Valpi Rent), Passenger Transport (Valpi Bus), Travel Agencies, Construction Materials, Ornamental Stones, and Biofuel distribution.

• Managed paid acquisition campaigns across Google Ads and Meta Ads, optimizing for lead generation and customer acquisition across competitive local markets
• Structured digital funnels for service-based businesses with longer consideration cycles
• Coordinated digital campaigns aligned with offline commercial activity and local promotional initiatives
• Supported brand positioning and digital growth across multiple market segments